Traditional video game company will go?

  Video game industry has gone from a dependent on sales packing goods and permanent card, digital issue to give priority to. As a result, traditional video game company are looking for the industry more difficult to make money.

Consumers they smartphone and tablet computer, game price lower than $5, and take the gaming the game is still from $30 to 60 dollars. So in the United States, the video game sales plunged. Market research group NPD group, said the video game sales in February dropped by 20%. In February, the total sales for us $106 million, compared to $133 million dollars to the 2011. The total number of software are down 23% to $46.44 billion, the total amount of hardware 18% year-on-year drop to $38.14 billion.

Activision blizzard company recently announced that Microsoft veteran Dennis Durkin's has been appointed as chief financial officer. Durkin, 41 years old, has been Microsoft since 1999, recently served as Microsoft interactive entertainment business (IEB), including Xbox company vice President, chief operating officer and chief financial officer. In his last six years in IEB a year tenure, he yes IEB leadership team, which is from 1 business operating losses significantly more than $1 year profit is one hundred million yuan included in the member, also established the 1 # Xbox 360 console global in 2011.

THQ companies recently announced its updated business strategy, withdraw from the traditional children of video game authorized category, and focus on its core game franchise and digital measures. As the business part of the adjustment, the company is in the implementation of the plan, in order to streamline its organization and cost structure, to support this will be a smaller company positioning for continued earnings. At present, the company is expected to these actions will lead in selling, general and administrative costs total about $16 billion, from the running speed of product development at an annual rate of spending less.